Privacy Policy for newbusinessmarket.blogspot.com
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Tuesday, January 11, 2011
Secrets of Profitable Freelance Writing by Nathan Segal - Book review
Secrets of Profitable Freelance Writing
By: Nathan Segal
Published: August 30, 2010
Format: Paperback, 104 pages
ISBN-10: 0978491912
ISBN-13: 978-0978491918
Publisher: Nathan Segal
"What I am going to show you in this manual are my fastest methods for finding work, obtaining great assignments and producing content", writes successful freelance writer and editor Nathan Segal in his very practical and information packed book Secrets of Profitable Freelance Writing. The author describes his proven techniques for landing those choice magazine writing assignments, creating effective internet content, and for making a living as an independent freelance writer.
Nathan Segal recognizes that finding paying magazine writing jobs is a challenge for many freelance writers. The writers very often struggle with locating the right magazines and developing article ideas. Nathan Segal takes the guesswork out of researching magazines both on the internet and in the public library. The author shares his ideas for writing the query letters that get noticed and result in paying contracts with major magazines. The tactics for effective query letters include flexibility, scalability, and reliability in achieving the freelancer's goals. For Nathan Segal, it's important for a freelance writer to gain a steady stream of article assignments, be well paid for writing, and develop a successful freelance business.
Nathan Segal (photo left) understands that there is more to being a successful freelancer than simply writing articles. To enhance freelance income, the author provides information on adding editorial skills to the freelancer's resume. Along with gaining skills, Nathan Segal shares the importance of partnering with editors to help them meet their goals and deadlines. A freelancer with a solid reputation for writing top quality articles, and delivered on time, will earn the trust of magazine editors. Experience acquired from partnerships with editors eases the transition from writer to editor for the freelancer as well. Editorial skills provide additional revenue streams for the freelancer in building a viable business. Nathan Segal doesn't stop with editors as partners, but demonstrates the financial advantage added through leveraging joint ventures with other freelance business people.
For me, the power of the book is how Nathan Segal presents a comprehensive program for achieving freelance success and for building a profitable and sustainable freelance business. Nathan Segal not only provides the theory for achieving strong results as a freelancer but backs up his ideas with practical advice. The recommendations are based on Nathan Segal's years of experience as a writer and editor, and are proven to work well in the real world. One of the additional features of the book is the lavish use of screen captures as illustrations for the author's points. The utilization of screen captures helps teach the importance of understanding the use of various computer and internet tools to widen the freelancer's skill base.
Unlike many other books on the topic of freelancing, this book includes an important section on adding multiple revenue streams through joint ventures. Usually not considered part of a freelance business toolbox, the joint venture is presented by Nathan Segal as a powerful money generator in its own right. A real strength of the book, in fact, is how the author suggests adding editorial skills and multiple income making concepts to that of article writing for online and offline magazines.
I highly recommend the useful and business building book Secrets of Profitable Freelance Writing by Nathan Segal, to anyone seeking a very handy guide to developing and growing a successful and money making freelance business. The proven concepts presented in the book worked for others in the industry, and they will benefit the reader as well.
Read the valuable and profitability boosting manual Secrets of Profitable Freelance Writing by Nathan Segal, and watch your freelance business grow in size and in scope. This book will teach you how to find those top paying magazines, write the ideal query letter, and land the choice assignments. At the same time, Nathan Segal shares his expertise for developing additional skills as an editor, and for securing cash generating joint ventures. This book is certain to transform any freelancer into a business success story.
Marketing Tips For Growing A Small Business
On the marketing front, I would suggest that small business leverage the internet instead of spending large amounts of money on traditional, outbound marketing, such as radio, TV and newspapers.
A solid inbound marketing strategy will deliver more results for little or no money (you need to be smart enough to value your time). First you must make sure you have a strong web presence from a website or blog. That website needs to be optimized with the right keywords that will reach your target persona.
Then, the small busniess needs to create great content to the site that will interest that target persona. Something that their friends will want to see also. Create lots and lots of content. This too is optimized to the identified keywords.
Then promote that great content through social media such as Facebook, Twitter, and LinkedIn. Facebook more for B2C and LinkedIN more for B2B.
This all takes a bit of time to establish. To get quicker results now, the second part of the equation is to convert those visitors into leads. Create offers that will be placed on your website as a call to action. Once the visitor sees the call to action and click to it, they will be taken to a landing page with a form. The offer has to be good enough to get someone to fill out the form! But once they do, it is a lead.
Your lead nurturing program that follows can be email campaigns if the visitor is not necessarily ready to buy now, or you can cal them up right away. Depends on the industry and the offer.
The third component is analyze. Have a way to analyze everything so you can make adjustments to your content, offers, calls to action, and landing pages.
In the end, you will have a very productive communication system with your current and potential clients.
A solid inbound marketing strategy will deliver more results for little or no money (you need to be smart enough to value your time). First you must make sure you have a strong web presence from a website or blog. That website needs to be optimized with the right keywords that will reach your target persona.
Then, the small busniess needs to create great content to the site that will interest that target persona. Something that their friends will want to see also. Create lots and lots of content. This too is optimized to the identified keywords.
Then promote that great content through social media such as Facebook, Twitter, and LinkedIn. Facebook more for B2C and LinkedIN more for B2B.
This all takes a bit of time to establish. To get quicker results now, the second part of the equation is to convert those visitors into leads. Create offers that will be placed on your website as a call to action. Once the visitor sees the call to action and click to it, they will be taken to a landing page with a form. The offer has to be good enough to get someone to fill out the form! But once they do, it is a lead.
Your lead nurturing program that follows can be email campaigns if the visitor is not necessarily ready to buy now, or you can cal them up right away. Depends on the industry and the offer.
The third component is analyze. Have a way to analyze everything so you can make adjustments to your content, offers, calls to action, and landing pages.
In the end, you will have a very productive communication system with your current and potential clients.
Monday, January 10, 2011
Wikibrands by Sean Moffitt & Mike Dover - Book review
Wikibrands:
Reinventing Your Company in a Customer-Driven Marketplace
By: Sean Moffitt, Mike Dover
Published: January 6, 2011
Format: Hardcover, 318 pages
ISBN: 978-0-07-1749275
Publisher: McGraw-Hill
"Wikibrands represent the future of business - a future that calls for a shift in the long-held business management tenets on how we approach customers", write thought leaders Sean Moffitt and Mike Dover in their landmark and visionary book Wikibrands: Reinventing Your Company in a Customer-Driven Marketplace. The authors describe how the entire concepts of marketing and branding have been turned completely upside down in the new, engaged customer driven world.
Sean Moffitt (photo left) and Mike Dover recognize the changes that are transforming brands, as well as the opinion that consumers hold of brands. The previous paradigm of brands as promises, and of controlled images, has long since passed into history. The marketer no longer exerts control over the message and the brand. That power has passed through to the empowered customers of today and tomorrow, who regard themselves as being part owners and critical stakeholders in the brand itself. As a result, the traditional brand itself is evolving into a new, community based concept. One of the tools at the disposal of the modern consumer is that of social media. While the tools may be important as a platform, what really matters is the shared message, customer collaboration, and the building of community.
Mike Dover (photo left) and Sean Moffitt understand the critical importance of engaging customers in meaningful dialogue, that builds relationships and shared collaboration, and stakeholding in the brand and its future.Brands without engagement will fall by the wayside to marketers who understand the shared ownership of brands in the emerging engaged world. The brand can no longer be a marketing shaped image. Instead, the revolutionary change in the idea of a brand, is fast becoming on of relationship. With the old command and control model of one way communication being shattered by the social web, the authors have termed the new model of of the Wikibrand. In this new view of the world, the brand is built upon, added to, shared, changed, and transformed into something entirely customer driven and designed. The letting go of the control is the crucial first step for marketers to achieve engagement and create relationships. The participatory brand is replacing the the one way brand, and future branding and marketing thinking must reflect that new reality.
For me, the power of the book is how Sean Moffitt and Mike Dover present their thought provoking analysis of the evolution of brands from one of working and talking with customers, from the previous technique of broadcasting messages at customers. The authors provide both a theoretical background for their ideas, and share their practical steps for creating a fresh and collaborative approach to marketing and brands. The book contains nine steps, that should be read and absorbed by every business leader and marketer, as a source of understanding into how brands have ceased to exist in their previous form. Indeed, the new Wikibrand is almost formless, as it is altered, amended, and recreated in previously unimagined ways and uses.
The authors also bolster their discussion with case studies of real world companies who have embraced the Wikibrands ideal. These businesses have recognized the fundamental changes that are taking place in the social marketplace. These corporations have reconciled the seemingly opposing worlds of brand development and customer driven conversation and collaboration. For these companies, community has replaced control, and the result has been a strengthening of their business relationships with its customers, and an enhanced bottom line. The authors capture the essence of the new paradigm, and not only describe how it works, but also why Wikibrands are the future of brands and of marketing.
I highly recommend the seminal and important book Wikibrands: Reinventing Your Company in a Customer-Driven Marketplace by Sean Moffitt and Mike Dover, to any business leaders, marketers, and social media thought leaders who are seeking a fresh approach and perceptive insights into the rapidly evolving nature of brands and marketing. The authors take the reader into the online social world where pull marketing is created through engagement and collaboration, and where the old push ideas are not only ineffective, but irrelevant.
Read the essential and idea packed book Wikibrands: Reinventing Your Company in a Customer-Driven Marketplace by Sean Moffitt and Mike Dover, and discover the philosophy behind this new collaborative world, and learn the tactics and strategies that will turn your company into a success in the Wikibrand universe.
Ecommerce Ideas For Small Business Owners
If a retail company has a physical store and they want to venture into this world of e-commerce to create an additional revenue stream .... and/or compliment their physical store presence and advertising .... then I would highly suggest working with groupon.com as a strategic marketing campaign.
The normal results after using the service are getting the store on the map of peoples’ minds where many had never seen or heard of the company .... and it will generate first time customers, absent customers and referral customers.
Many one location shops are only known to a small percentage in the immediate area, however groupon.com would fulfill a strategic marketing plan one could only dream of if one didn’t have a large marketing budget. The other great part about groupon.com’s service is you don’t pay any money upfront, only if the deal gets a green light from members and your cash register starts making a “cha-ching” sound.
You may want to have a conversation with groupon.com to get more details .... you can contact them at 877. 788.7858. Or you can peruse their web page where they explain their service/product at GroupOn http://www.grouponworks.com
You will also need a solid merchant account system set up which also accommodates online ordering. Elite Processing has one of the best reputations in the Merchant Account arena. I highly recommend you learn more about what they can do for you by visiting their website here:
Elite Processing Systems - Merchant Accounts
The normal results after using the service are getting the store on the map of peoples’ minds where many had never seen or heard of the company .... and it will generate first time customers, absent customers and referral customers.
Many one location shops are only known to a small percentage in the immediate area, however groupon.com would fulfill a strategic marketing plan one could only dream of if one didn’t have a large marketing budget. The other great part about groupon.com’s service is you don’t pay any money upfront, only if the deal gets a green light from members and your cash register starts making a “cha-ching” sound.
You may want to have a conversation with groupon.com to get more details .... you can contact them at 877. 788.7858. Or you can peruse their web page where they explain their service/product at GroupOn http://www.grouponworks.com
You will also need a solid merchant account system set up which also accommodates online ordering. Elite Processing has one of the best reputations in the Merchant Account arena. I highly recommend you learn more about what they can do for you by visiting their website here:
Elite Processing Systems - Merchant Accounts
Sunday, January 9, 2011
How To Give Your Business an Extreme Marketing Makeover by Gil Effron
How to Give Your Business an Extreme Marketing Makeover
By: Gil Effron
Published: August 2010
Format: Paperback, 122pp
ISBN-13: 9780965791823
ISBN-10: 0965791823
Publisher: Herringbone Creative LLC
"Our focus here is on business...specifically marketing...and how you can give your business an extreme marketing makeover that transforms your marketing and sales efforts from mediocre to exceptional", writes marketer, and President and CEO of Strategies For Growth, Gil Effron, in his very practical and business changing book How to Give Your Business an Extreme Marketing Makeover. The author describes the process and the business mindset changes necessary to turn an ordinary business into an extraordinary, industry leading company.
Gil Effron recognizes that two critical factors must be considered, however, before any sort of marketing makeover is possible. First, there must be an admission that the current marketing program is not working and requires a complete change of content, direction, and process. The second condition is the business person must be willing to do something toward making very radical changes changes and then maintaining those major modifications over time. These conditions must be in place, writes Gil Effron, or the marketing makeover can't proceed toward a new and higher level of effectiveness. Because of the simplicity of the steps in the marketing assessment and transformation process, the extreme makeover concept will work for any company in any industry.
Gil Effron (photo left) writes that not only will the system result in very noticeable improvements in how marketing is conducted, but the mehthods are so revolutionary that they will create additional value for any business. In other words, this book and its contents will benefit any organization by throwing out the existing marketing plan, and replacing it with the extreme makeover concepts. As the author points out, most marketing programs are not in tune with their company's sales efforts. The sales techniques are very often lacking, resulting in missed opportunities, because the marketing has created almost insurmountable obstacles to completing the sales process. At the same time, a business that is too focused on only finding new business, while ignoring existing customers, is another indicator of a fatally flawed marketing system. While many business people can very often sense that their marketing plan is failing to achieve the expected results, they can find no real alternative system to replace it. The five step makeover presented in this book overcomes those barriers to business growth.
For me, the power of the book is how Gil Effron combines the theoretical reasoning for companies needing an extreme marketing makeover with the practical how to steps to put the new program into action. The author understands that business owners and managers, as well as their sales and marketing staff, are very often reluctant to recognize their current marketing system is not achieving maximum results. Gil Effron provides the tools to diagnose the failures within existing marketing structures.
With the existing weaknesses identified clearly, the author then guides the decision makers through the personal transformation of accepting that change must happen to prevent a potential for business weakness or even disaster, Once this acceptance of change is internalized, Gil Effron shares his proven marketing makeover techniques that will transform a mediocre company into a marketing and sales powerhouse. With the goals and activities of marketing and sales merged toward a common goal, the increase in sales revenue and profits will escalate to undreamed of new highs.
I highly recommend the essential and must read book How to Give Your Business an Extreme Marketing Makeover by Gil Effron, to any business people who are serious about changing their current marginally effective marketing and sales program into an extraordinary sales dynamo. The marketing makeover techniques described in this book will indeed transform any company's lackluster sales and marketing efforts into one of high achievement and profitability.
Read the valuable and engaging book How to Give Your Business an Extreme Marketing Makeover by Gil Effron, and dare to take that first step toward giving your marketing and sales program a complete overhaul and reinvention. The renewal of your marketing process will surprise and give your company fresh hope for increased and sustainable sales growth.
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